Audience Engagement Tips For Facebook Ads

Facebook is an enormously powerful advertising tool. It's basically using the Facebook pixel and algorithm to take some of the characteristic behaviors and attributes from your custom audience and then extrapolating those across a whole country or multiple countries, looking for people who share similar characteristics, attributes and behaviors, that also belong to your custom audience.

If you're not sure how to set that up, under Source click the Create new button then choose Custom Audience > Customer File > Add customers from your own file, then proceed to either upload your CSV file or just copy and paste your email addresses directly into the box.

Wishpond makes it easy to create landing pages and contests, manage your leads and contacts, and automate email campaigns. I recently ran a lead generation campaign for my wife's 30 Day Green Smoothie Challenge The goal was to get email addresses of people who wanted to be part of the 30 Day Green Smoothie Challenge.

If you upload your list of customers, you can ask Facebook to find more people that are similar to them. That's something to remember while creating ads with the use of custom or lookalike audiences. Depending on how broad or niche you go with the interests you select here you can create large audiences for mass market campaigns or tinnie tiny ones to deliver really highly tailored messages to people inside your lookalike audiences.

Finally, you choose an Audience Size, which ranges from 1% to 10%. An ecommerce company who targeted their email list found a 43% conversion rate increase among sign-ups and a 30% decrease in cost-per-lead. I ask if lookalike audiences are certain to be cold audiences or if you need to exclude fans and website visitors to reach true cold audiences.

It means that we will use the data from your email list, page engagement, or Facebook Pixel (if you have one) to build audiences that are exactly similar to those audiences. Once again it will take Facebook around 30 mins to populate your lookalike audience. The idea behind the format is that these new customers who are deemed similar to your existing customers should be much more likely to take positive actions, such as converting.

If you have a source audience of 500 people from the United Kingdom, you can use it to create lookalike audiences for prospects in Canada. Hit create audience” and sit back while Facebook creates your highly specific and targeted audience for your ads (note this process can take up to a day).

Now that you have this brand new audience of people similar to your (hopefully) best customers, it's time to put it to use. Although the data is anonymized, Facebook makes that data available to advertisers to help them reach their ideal target audience. This is one of the most profitable ways to target, as for example, you might show ads to people who recently visited your website's pricing page or subscribed to your blog.

To create one, head back into the 'Audiences' tab in Ads Manager. The recommended source audience size should be at least 1,000 people or more. Both new features are designed to help maximize your profit while minimizing your up-front cost, and connect you with quality customers that will prove to have a high value.

Since Lookalike Audiences are best suited for generating new leads, if the campaign is going broad”, then visibility metrics are likely going to be the most relevant to measure and apply to optimize campaigns. Lookalike Audiences take this process one step further by identifying new prospects that share characteristics of your custom audience.

While they may be like your prospective buyers, they need to first warm up. A reach and frequency buying type campaign targeted for brand awareness or the reach objective works the best for a Lookalike Audience. Lead Ads: Lead ads allow users to populate a form with whatever information you've requested from their Facebook profiles.